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Nordic Fashion Association Spotlights Sustainable Business Practices

NEW YORK — As far as topics go, technology and sustainable fashion remain fairly nebulous, but the Nordic Fashion Association presented a crystal clear case for innovation Wednesday morning.
The group’s Sustainable Fashion Summit here pulled together authorities from Norway, Sweden, Denmark and Iceland to discuss new ways to reduce waste and create sustainable business practices. Swedish Fashion Council chief executive officer Elin Frendberg proved that point with a litany of examples. As Nordic companies switch from linear fashion systems to circular ones, there is a greater need for using earth-friendly fibers and components. She highlighted the upsides of Grindr-enhanced jeans, inventory-free businesses, brands renting garments, garments that illuminate for safety purposes and clothing that adjusts to temperatures.
When governments support careful innovation, sustainable practices and responsible consumption, as Sweden does with tax incentives for such efforts, they help to create better fashion systems, Frendberg said.
Convinced that some of the sustainability challenges can be solved by using technology, the SFC has been building information systems for the past year, connecting research and technology to brands. As part of its Front Row Forensics initiative, computers are being trained to recognize what appears on the runway and then convert that information into real-time video that

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