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Perry Ellis America to Make Its Return for Fall

Perry Ellis America to Make Its Return for Fall

Perry Ellis has turned its gaze to the past as it looks to the future.
On Oct. 10, the flagship brand of Perry Ellis International Inc. will relaunch Perry Ellis America, a more Millennial-skewed subbrand that first debuted in 1984. The initial capsule will feature replicas of the original looks, complete with outsize logos, color blocking and baggy silhouettes that look just as relevant today as they did 34 years ago.
The initial drop will consist of 12 pieces that will be available in extremely limited quantities — 200 pieces only. Four other capsules will also be released after that, one each quarter.
The first capsule will be sold on Matches Fashion, followed by a global rollout with retail partners including Bloomingdale’s on 59th Street, Fred Segal and Selfridges. The collection will also be available at a new Perry Ellis America-dedicated e-commerce site.
Michael Maccari, Perry Ellis International’s creative director, said interestingly, the first collection was done in partnership with Levi’s and “was probably one of the first collaborations in the industry.”
Maccari said Perry Ellis America “was Perry’s answer to his personal need for true, weekend casualwear. Rooted in denim, it still had the true sportswear handwriting of his collection but was meant to tie

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